Top 5 Wellness Apps on iOS in Bulgaria: Q1 2024

In the first quarter of 2024, the top 5 wellness apps on the iOS platform in Bulgaria showcased varying trends in weekly downloads, revenue, and active users. Below is a breakdown of their performance based on data from Sensor Tower.

Headspace: Sleep & Meditation experienced fairly stable weekly revenue, peaking at around $541 in mid-March. Weekly downloads fluctuated, with a notable increase to 42 in the week of March 18. The app's active user base showed a downward trend from 170 at the start of January to 120 by the end of March.

ShutEye®: Sleep Tracker, Sound saw a significant rise in weekly revenue, reaching $600 in mid-February. Weekly downloads were highest in the first week of January with 555, followed by a gradual decline, ending at 64 in the last week of March. Active users also decreased over the quarter, from 678 to 163.

Calm had a varied revenue performance, peaking at $539 in the first week of January and stabilizing around $218 towards the end of March. Downloads remained low throughout the quarter, with a slight increase to 11 in mid-March. Despite the low downloads, active users remained relatively stable, ranging from 370 to 351.

Balance: Meditation & Sleep had modest weekly revenue, peaking at $338 in early January. However, the app did not record any downloads throughout the quarter. Active users saw a gradual decline from 197 at the start of January to 130 by the end of March.

Me+ Daily Routine Planner demonstrated strong performance with weekly downloads peaking at 807 in the first week of January and gradually decreasing to 165 by the end of March. The app's revenue showed a peak of $333 in mid-February. Active users decreased from 2612 at the start of January to 2093 by the end of March.

For more detailed insights and trends, visit Sensor Tower.